Selling On Social Media

To be a successful marketer, the power of social media cannot be ignored. With 3.48 billion social media users in 2019, social media has become a strong force to reckon with for marketers! (Source: We Are Social). 

The fact that social media delivers measurable results in sales leads, and branding, enabling marketers to reach a wide audience at a low cost has led to an increasing trend of selling on social media.

Let's Delve Into Why Selling With Social Media Has Become Popular:

• According to Ambassador, 71% of the consumers who have had good experience with a brand are more likely to recommend it to others.

• 90% of social media users have already used social media to communicate with a brand or business. (Source: Smart Insights)

With buyers being highly influenced by social media, brands must adopt a strategy for selling on social media.

How To Sell On Social Media?

Selling On Social Media Entails The Following Steps:

Step 1: Strategize Your Social Media Marketing

For a social selling strategy, you will need to identify your goals in terms of metrics that you expect to achieve at the end of the campaign.

Step 2: Select The Teams For The Project

You will need to select a specific team of sales professionals for a particular project. They will be responsible for the delivery of the project.

Step 3: Identify Your Customer

Any marketing strategy should be planned to keep the buyer in mind. Before you start with the strategy, research your buyer. Find out who your buyer is? Research things such as their demographics, their needs, their preferences, etc.

Step 4: Find Out The Relevant Social Media Channels

Find out what channels your audience is active on. Also, research on the time at which they are active. Because these are the timings at which you can connect with them.

Step 5: Listen To Your Audience

This is a very important step. You need to be a keen listener and you need to be alert to the needs of your audience. Listen keenly to find out what their needs are, what their pain points are, etc.

Your social media selling strategy should be aligned to the needs of your audience.

Step 6: Set Up A Content Calendar 

The objective of any social selling campaign is engaging the audience. And, engaging is done with the help of relevant content. When you have all the inputs about your audience, you know what type of content they need. You can decide on a content calendar and schedule content sharing according to the calendar.

Use visuals in your content. For an effective social media campaign, you will need to plan your campaign according to the channels that your audience is active on. You can even consider reposting content and tweeting third party material.

Open a personal account to engage with your buyers.

Step 7: Build Your Network

For your strategy to be successful, the importance of building your network cannot be stressed enough. Find out your potential leads based on the response to your social activity and network with them.

Step 8: Connect Offline

Selling on social media does not end on the digital medium, you need to connect offline with your buyers once they have responded to you to build relationships.

Step 9: Measure And Correct

Measure the effectiveness of your campaign by comparing the results with the metrics defined in step 1. If there is a difference, work on improving the methods adopted for better results.

The Bottomline

Selling on social media is a selling methodology that is targeted at a wide audience. This method is effective and especially useful for brand-building.