A podcast is a new strategy to connect with your audience on social media! Social selling has been found to be the most effective way of connecting with your audience in recent times because of its widespread usage. Marketing on social media has become highly competitive with businesses trying innovative strategies. One strategy that is tasting success in social selling is “selling with the podcast”!
A seller connects with a buyer on social media by sharing content. The content that is shared across various channels is no longer limited to just written content, the audience is absorbing video content and podcasts with great gusto!
This is an era where creativity is the need of the hour! You need to create unique stories and communicate it to your audience in an uninterrupted manner to engage them. And, podcasts enable just that!
Podcasts are an affordable way of promotion as unlike methods like PPC, podcasts are fairly inexpensive to download.
Data reveals that most podcast listeners are active on social media (nearly 94%!). And, podcast listeners on social media are likely to follow brands and companies.
Your audience can listen to your show anytime, anywhere because a podcast can be downloaded on any device. As per 2019 podcast statistics, 49% of podcast listening is done at home, while 22% listening is done in cars. When your audience is listening to your show and there are advertisements, they generally tend to listen to it with the same concentration as the show. This is because it is difficult to switch channels while concentrating on a show. And, this could directly lead to conversions. A study by podcast ad sales network Midroll reveals that out of 300,000 podcast listeners, 63% went on to purchase!
Understand Your Audience
Although podcasts are highly effective in selling, it needs to be stressed that a thorough understanding of the audience is imperative for an effective podcast.
The sales team needs to connect with the audience across various channels to understand their journey, their needs, etc. This will help create a podcast that is aligned with the needs of the audience.
Content
The content created for the podcast needs to consider two important factors. First, of course, is the buyer’s journey. The second factor, which is equally important, is the content of the show to which the podcast is added. The content is communicated in the show should be reliable, only then the audience will trust the podcast.
Ask Your Audience To Subscribe
In order to encourage your audience to watch your future podcasts, you can ask them to sign-up or subscribe. This will ensure that they can view any new podcast that you might create.
Mobile Friendly
It is vital to make your podcast easily downloadable on mobile because most podcast audiences listen to it on their mobiles. Stats reveal that there has been an increase of 157% in the number of podcast listeners since 2014!
Wrapping Up
Podcasts are proving to be one of the most effective ways of engaging your audience in the current times. However, you need to create the content of your podcast so that it is aligned to your buyer’s journey!
Why Sell With The Podcast?
A seller connects with a buyer on social media by sharing content. The content that is shared across various channels is no longer limited to just written content, the audience is absorbing video content and podcasts with great gusto!
This is an era where creativity is the need of the hour! You need to create unique stories and communicate it to your audience in an uninterrupted manner to engage them. And, podcasts enable just that!
Podcasts are an affordable way of promotion as unlike methods like PPC, podcasts are fairly inexpensive to download.
Data reveals that most podcast listeners are active on social media (nearly 94%!). And, podcast listeners on social media are likely to follow brands and companies.
How Is A Podcast Effective?
Your audience can listen to your show anytime, anywhere because a podcast can be downloaded on any device. As per 2019 podcast statistics, 49% of podcast listening is done at home, while 22% listening is done in cars. When your audience is listening to your show and there are advertisements, they generally tend to listen to it with the same concentration as the show. This is because it is difficult to switch channels while concentrating on a show. And, this could directly lead to conversions. A study by podcast ad sales network Midroll reveals that out of 300,000 podcast listeners, 63% went on to purchase!
How To Leverage Podcasts?
Understand Your Audience
Although podcasts are highly effective in selling, it needs to be stressed that a thorough understanding of the audience is imperative for an effective podcast.
The sales team needs to connect with the audience across various channels to understand their journey, their needs, etc. This will help create a podcast that is aligned with the needs of the audience.
Content
The content created for the podcast needs to consider two important factors. First, of course, is the buyer’s journey. The second factor, which is equally important, is the content of the show to which the podcast is added. The content is communicated in the show should be reliable, only then the audience will trust the podcast.
Ask Your Audience To Subscribe
In order to encourage your audience to watch your future podcasts, you can ask them to sign-up or subscribe. This will ensure that they can view any new podcast that you might create.
Mobile Friendly
It is vital to make your podcast easily downloadable on mobile because most podcast audiences listen to it on their mobiles. Stats reveal that there has been an increase of 157% in the number of podcast listeners since 2014!
Wrapping Up
Podcasts are proving to be one of the most effective ways of engaging your audience in the current times. However, you need to create the content of your podcast so that it is aligned to your buyer’s journey!
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