It’s not a secret anymore that sales reps are struggling with generating new leads nowadays. Long gone are the days when you could pick up a phone, make a few cold calls, and land a new lead. 90% of the cold calls are not even responded to nowadays because of caller-IDs. So how can sales representatives tackle these challenges, stand out, and generate more leads? The answer is – Social selling.
What Is Social Selling?
It’s not the same as social media marketing or social media advertising. Social selling is basically the art of finding, connecting with, understanding, and foster sales prospects.
